EST. 2020 - CANADA
Independent.
Profitable.
Growing.
Philosophy
When NotificationAPI started in 2020, a prominent VC learned about it through a mutual friend and made us a simple pre-seed investment offer. This made us think hard about the DNA of our company and who we want to be.
We had experience with VC and were too familiar with the chaos and growth pressure in venture-backed startups: "Move fast and break things." Honestly, that is good advice for most companies.
But not DEV TOOLs.
You can't "move fast and break things" if the devtools you rely on also "move fast and break things.", if they increase their prices as they experiment, or shut down features as they pivot or change org structure.
So, we decided to build the opposite:
- A stable business without external funding
- Heavily focused on quality and affordability
- With strong unit economics to do this forever
At our core, we are software craftsmen passionate about building a great product.
- The NotificationAPI Team
Inspired by Basecamp (37Signals)
and
The Infinite Game
Values
Product
Build something you'd be proud of. Build it in the image of your beautiful mind.
People
The real treasure are the friends you make along the way. Have some fun.
Perpetuity
Build to last. One day your kids' notifications will go through here.
Origin Story
In 2015, I (Sahand) was the CTO of this successful VC-backed B2B SaaS company in Canada, where the notification system was both critical and problematic. Between complex infra and logic, messaging policies and regulations, and many notification items on the roadmap, nobody was happy with notifications. Not users, developers, or the non-technical team.
Our co-founders at our first conference booth in Toronto
From left: Mohammad Asadi (CTO), Sahand Seifi (CEO)
"There must be a 3rd-party for this," I thought, so I googled "Notification API" and found nothing. Am I missing something here? Isn't this a big enough problem? I queried Jira and found that notifications comprised 5% of our Done tasks. We had spent 5% of our WHOLE productivity on something that was already broken.
Over the next few years, as we solved each of these challenges, we learned about all sorts of bottlenecks and pain points, realizing the need for a developer tool to solve user notifications for developers.
After successfully exiting that company, we officially started NotificationAPI as an independent company in 2020.
What We Celebrated Last Year
99.98% Uptime
Regional Redundancy, Datacenters in US, EU, and Canada
100M+ Requests
Highly Scalable, Cross-Channel
300% Growth
Used In 95 Countries, 10 Official Frameworks & Languages
Working at NotificationAPI
Developers' Club
With the exception of our legal and finance, everyone else at NotificationAPI has an extensive dev background.
Fully Remote
Born in the 2020 pandemic, we are a remote-first company, but also maintain coworking offices in Toronto & St. John's.
Employees > Shareholders
As a growing & profitable company without any VC, we prioritize career joy. If it's snowing, go snowboarding.
Community Engagement
Supporting DevTools
We are organizers and sponsors of the DataForge Data & Infra Hackathon in Toronto, Canada.
Supporting Aspiring Developers
We have a long-lasting partnership with Get Building to help unemployed and underemployed people become software developers.
Supporting the Canadian Technology Sector
We are members and sponsors of TechNL, the tech industry association in Newfoundland and Labrador.
Supporting Early-Stage Founders
We are producers and sponsors of the Bad Advice podcast, dedicated to encouraging founders to think differently and act from their heart.