BLOGS
Introducing Email Open & Click Tracking
Track email opens and link clicks directly in NotificationAPI logs for better engagement analytics and deliverability insights.
Email notifications are critical for user engagement, but without proper tracking, you’re flying blind. How do you know if your notifications are actually being read? Are users clicking your call-to-action links? Is there a deliverability issue you need to address?
Today, we’re excited to introduce Email Open & Click Tracking in NotificationAPI, giving you deeper insights into how users interact with your email notifications.
What’s New?
Our new tracking features provide:
- Open Tracking: See exactly when recipients open your emails
- Click Analytics: Track link clicks
- Real-time Visibility: All tracking data appears instantly in your notification logs
- Privacy-Focused: Compliant with global privacy regulations including GDPR
Technical Implementation
The tracking system works by:
- Opens: Embedding a tiny, invisible pixel unique to each email
- Clicks: Using unique redirect URLs that log clicks before sending users to their destination
All of this happens automatically - no additional configuration required. Just check your logs to see the data.
Using the New Tracking Data
Getting Started
Navigate to your notification logs to see new tracking events:
- 📨
Opened- When a recipient opens the email - 🔗
Clicked- When a recipient clicks a link, including the specific URL
The tracking feature is automatically enabled for all email notifications. Simply check your notification logs to start seeing the tracking data.
Stay tuned for more updates!