We help devs build value, instead of notifications.

Notification systems are costly to build and maintain with no tangible rewards. When built poorly, they also annoy the users. We take this pain away from modern product teams.

May 2020


Born in the pandemic with a remote-first culture, Mo and Sahand decided that it doesn't make sense for every company to code a notification system from scratch.
September 2020

First User

A startup used NotificationAPI to implement their email notifications.

October 2021

First Customer

A scaleup decided to gut out their existing notifications and replaced it with NotificationAPI.

January 2022

Reaching 1M Notifications Per Month

March 2022

First $100k Contract

For a customer that sends millions of notifications per month

January 2023

First Publicly Traded Customer

What's Next?

Our Philosophy

Prioritize Product over Growth

After gaining initial traction in 2020, we wondered what type of company we wanted to build. We rejected our VC offer and followed a more traditional approach to building and growing NotificationAPI.

Having had experience building and scaling two successful companies before NotificationAPI, we were too familiar with the unintentional chaos of growth pressures that push software teams to release subpar products. And that is ok for many product categories; we all get a bit of a giggle from a Slack or Twitter outage. 

But it's a different story for DevTools. Look at all the DevTools you are using right now, and you'll notice that the vast majority were built by engineers who just wanted to solve their own problems instead of building the next unicorn company.

And that's our story. At our core, we are software engineers passionate about building a great product that we wish we had; validated and guided by other software teams that use our product.

- The NotificationAPI Team, inspired by The Infinite Game and Basecamp.

Our Values


Deliver joy to employees & users


Build something you'd be proud of


Let employees & users do their best work

Our leadership and partners

Built for software engineers by software engineers