Longevity
over
Intensity

Look at the best DevTools you use today: 
VSCode, Github, NPM, AWS, ...

They were not built by "startups" with negative cashflow and immense investor pressure. Startups can't build good DevTools, and when they do, it's only temporary.

Good DevTools are built by calm engineers who are unburdened by financials and exits, but obsessed with the genuine pursuit of improving the world bit by bit.

Inspired by Simon Sinek's The Infinite Game, we decided to build a business instead of a startup, to allow our team do their best work without worrying about the ROI.

To us, that means:
‍
1. Building an amazing product
2. Selling it at a fair price
3. Minimizing risk, so we can do this forever.

We hope to serve an amazing notification API (pun intended) for the next 100 years.

- The NotificationAPI Team