Notification systems are costly to build and maintain with no tangible rewards. When built poorly, they also annoy the users. We take this pain away from modern product teams.
After gaining initial traction in 2020, we wondered what type of company we wanted to build. We rejected our VC offer and followed a more traditional approach to building and growing NotificationAPI.
Having had experience building and scaling two successful companies before NotificationAPI, we were too familiar with the unintentional chaos of growth pressures that push software teams to release subpar products. And that is ok for many product categories; we all get a bit of a giggle from a Slack or Twitter outage.
But it's a different story for DevTools. Look at all the DevTools you are using right now, and you'll notice that the vast majority were built by engineers who just wanted to solve their own problems instead of building the next unicorn company.
And that's our story. At our core, we are software engineers passionate about building a great product that we wish we had; validated and guided by other software teams that use our product.
- The NotificationAPI Team, inspired by The Infinite Game and Basecamp.